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Facebook will prioritize original reporting in the News Feed

SAN FRANCISCO: Facebook announced on Tuesday that stories with original content will be prioritized in News Feed and posts that do not clearly provide authorship details will be demoted. This is part of an effort to prevent spams and misinformation.

The move comes when number of high-profile companies plan to boycott advertising from Facebook as part of the #StopHateforProfit campaign. The campaign was designed by civil rights groups as a way to pressurize the social media giant to take proper measures against hate speech and toxic content.

“We’ve found that publishers who do not include this information often lack credibility to readers and produce content with clickbait or ad farms, all content people tell us they don’t want to see on Facebook,” Campbell Brown, Facebook’s vice president for global news partnerships, and product manager Jon Levin said in a blog post.

Its a complex task to define standards for original reporting. Facebook will continue to work with publishers and academics to refine their approach of presenting authentic content to users and mitigating the spread of misinformation.