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Google announces a new licensing program to support news industry

LONDON: The tech Giant announced to support news publishers for high quality content, amidst challenging times when the industry is confronted with financial complication, by introducing a licensing program for the news industry.

On Thursday Google announced that under the licensing program it will pay publishers for high-quality content for a novel news experience launching later this year. 



“This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests.” says Brad Bender describing the opportunity for news publishers to create high quality content for the audience.

To start with, Google has signed partnerships with local and national publications in Germany, Australia and Brazil. The program will soon be extended to include publishers from all around the globe.

The first news companies that have come up with a deal with Google include Germany’s Der SpiegelFrankfurter Allgemeine ZeitungDie ZeitTagesspiegel and Rheinische Post, Australia’s Schwartz MediaThe ConversationPrivate Media and Solstice Media and Brazil’s Diarios Associados and A Gazeta.

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